Before now, bloggers were the only ones known to be tapping into affiliate marketing via their blogs as this serve as a means of generating passive income for them. Whether or not you are a blogger, there are several options available for affiliate marketing as well as strategies to make it work.
What is Affiliate Marketing?
But first what is affiliate marketing? This can be put simply as the process of advertising other peoples’ business and earning for every time someone buys a product or service from that business using the link given to you associated to that business. Say for example, I love a particular brand of perfume, I could reach out to the company that produce this perfume or those who sell them in bulk and Check to see if they offer affiliate opportunities. If they do have options for an affiliate partnership, I would sign up with them.
In turn, I would be given an affiliate link with my unique ID embedded in the link, whenever anyone buys a perfume using that link, I get a commission. This illustration gives a basic general idea of how affiliate marketing works.
How to Avoid Mistakes
As basic as the illustration on how this marketing strategy works, there are several mistakes most newbies make and avoiding such mistakes would help get you started on the right path.
Rather than focusing on being selfish by crafting posts to force people to buy a particular product, rather help them by making sure that the products you are advertising to them will meet a need and let them be aware of why they need to purchase the product. This way you end up not
sounding like a hungry child demanding your need must be met but rather sound like an emphatic individual who understands the needs of people and is willing to assist in getting them a solution.
Don’t Get Greedy
Another point to take note of is to avoid marketing too many unrelated products. If though they are related, too many products sends a wrong signals and makes it difficult to know where most people tend to resonate with more. Although, trying too many products at first might have its upside in the beginning, to know what products your audience are willing to purchase more after which sticking to it and every other related products that complements it become a good idea.
Keeping track of where your sales is coming from would help you in the long run know where and how to focus your marketing campaign. As much as I would love you to stick to just the products that works for you and generate the passive income you want, keeping an eye on new trends and respond to these new trends will help you in the long run as this will prevent the market from being saturated before you decide to tap in. Hence, always pay attention to the market trends and responses.
Affiliate marketing is a business that anyone with social media accounts like Instagram, Facebook, WhatsApp, LinkedIn etc. can embark on and be successful. Gone are the days when only those who own blogs can register and make money. Today, all it requires is self motivation and focus.